By Lanie Rivera
The Smithsonian’s Art-o-Mat vending machine was installed in 2010, but this recent article by San Jose Mercury News (SJMN) shows that D.C. was ahead of the curve — institutions across the country are now tagging along, using the refurbished cigarette machines to dispense small art pieces for just $5 (check out their over 100 of the nationwide locations here).
Amid a time when art organizations are financially suffering, it makes sense that organizations have embraced fun technologies like the Art-o-Mat to attract customers.
Some art enthusiasts haven’t welcomed this trend — they claim the vending machines undermine the quality of art. But it’s not like these cigarette dispensers give out little snippets of Van Gogh’s work. Despite criticism from naysayers, the Art-o-Mat allows both artists and consumers to easily market and collect art, taking art from one home and bringing it straight into another.
While some artists are amateur, others, noted Art-o-Mat creator Clark Whittington in response to this post, have been practicing their craft for years but they want to contribute to Art-o-Mat’s cause:
“We have professional photographers, painters, sculptors, etc. who make a living from their art. They are involved because they believe in the original concept of Art-o-Mat … getting art into people’s hands and making it part of their lives.”
And the machines are more than just a short-term project, according to Whittington in the SJMN article:
“Art should reach out to the public … Some people think this is a fad, something with a short shelf life, but it’s not.”
SJMN offers other methods art organizations have used to integrate their work with technology. These modern advancements, including museums with smart-phone apps and pre-theater commercials “fly in the face of artistic convention.” And critics have also claimed that Art-o-Mat is the art world’s way of upping their “hipness” to attract a larger audience, according to SJMN.
But artists, amateur and seasoned, have praised the machines for providing entrepreneurial opportunities, and consumers are enthusiastic for the opportunity to engage with art in an innovative way.
I am an artist [who has been] part of the Art*O*Mat group (Artist in Cellophane) since 2004. I have created over 650 pieces for AIC and Art*O*Mat and I find the whole experience liberating and enjoyable. To work on a project and then have them dispersed to places I have never been to is exhilarating … Plus I get my name out as an artist through this whole endeavor.
While some outright oppose the new technologies, others are simply worried that inventions like these are a sign of an arts industry crisis.
Kathryn Jones, CEO of VisualArtsTV, a company that creates innovative ways for the community to engage with art, said that the art world is desperate to attract more viewers, reported by SJMN’s recent article:
“Our industry is facing a severe sustainability crisis … If speaking to today’s audiences via the technology they are already using will help to build more demand for the performing arts then I think we are doing the industry a terrible disservice by refusing to try.”
With this in mind, the question is: does technology really degrade the quality of art?
Some art connoisseurs have argued that ploys like the vending machines are disrespectful to both artists and their work, but others know the art world has to adapt to the changing times:
While purists bemoan the cheapening of the aesthetic experience, others say it’s a sign of times: The arts, like most sectors of the economy, must evolve or die.
And evolving it is. These antique “carcinogen delivery systems” have been repurposed by North Carolinian artist Clark Whittington. They are art themselves.
And the Art-o-Mat machines are undeniably gaining attention from the art world.
The Smithsonian’s blog post reported that consumers immediately took advantage of the opportunity to collect these eccentric pieces of art.
Within the first 12 days of the machine’s installation at the American Art Museum, visitors averaged 16 art pieces dispensed per day.
Not to mention, everyone can participate. It seems like a win-win. Whittington told the SJMN that his art is meant to, at its heart, serve the public:
“This way anyone can be an art collector … It’s as democratic as you get.”
*This post was corrected in response to a comment by the Art-o-Mat creator. He clarified that all of the Art-o-Mat artists are not amateur; many have been practicing their craft and selling their work for years.